# TOOL 05. THE PRIMARY CONTEXT SCORECARD

**Use when:** A team is choosing mobile-first, desktop-first or another primary interaction context by habit.

Score from 1 to 5 for each context.

| Criterion | Mobile | Desktop | Tablet | Assisted / in-person |
|---|---:|---:|---:|---:|
| Share of relevant audience |  |  |  |  |
| Share of high-value conversions |  |  |  |  |
| Suitability for task complexity |  |  |  |  |
| Suitability for comparison |  |  |  |  |
| Typical environment of use |  |  |  |  |
| Need for dense information |  |  |  |  |
| Frequency of return |  |  |  |  |
| Importance in a cross-device journey |  |  |  |  |

**Primary context:** .............................................................

**Evidence used:**

- [ ] Analytics
- [ ] Conversion data
- [ ] Interviews
- [ ] Session observation
- [ ] Sales feedback
- [ ] Customer-care feedback
- [ ] Assumption only

## Adaptation decisions

**What must change on mobile?** .................................................

**What must change on desktop?** ................................................

**What must remain consistent across both?** .....................................