The minimum credible launch

Use when: A launch is approaching and the team cannot agree what must be ready.

Understand

• A relevant visitor can explain what this is.
• The primary audience is visible.
• The problem and value are clear.
• The main offer is stronger than the feature list.
• Pricing or access logic is understandable.

Believe

• The product or service can be seen meaningfully.
• Claims have appropriate proof.
• Team, process, institution or pilots establish credibility.
• Limitations are handled honestly.
• The visual and verbal expression feels complete enough to trust.

Act

• One primary next step is obvious.
• The action works on real devices.
• Confirmation is clear.
• A named team owns what happens next.
• Tracking is live.

Triage the backlog