The working toolkit / Tool 05
A team is choosing mobile-first, desktop-first or another primary interaction context by habit.
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Use when: A team is choosing mobile-first, desktop-first or another primary interaction context by habit.
Score from 1 to 5 for each context.
| Criterion | Mobile | Desktop | Tablet | Assisted / in-person |
|---|---|---|---|---|
| Share of relevant audience | ||||
| Share of high-value conversions | ||||
| Suitability for task complexity | ||||
| Suitability for comparison | ||||
| Typical environment of use | ||||
| Need for dense information | ||||
| Frequency of return | ||||
| Importance in a cross-device journey |
Evidence used:
The thinking behind the tool
Mobile-first is a useful principle. It becomes a problem when it replaces evidence about how people actually make the decision.
