Make the change visible.
The new brand presents Beetel as a technology company with progress at its core. The identity makes that direction tangible, rather than leaving it in the strategy.
A legacy brand.
A digital future.
Brand reinvention for Beetel, from positioning and identity to the website and company-wide rollout.
Reinvented.
Across the business.
Strategy, messaging and identity.
Packaging, digital, office branding and internal adoption.
Brand positioning
Built on credibility.
Looking forward.
Beetel was moving into a digital-first future. The brand needed to express that shift clearly, while respecting the credibility of an established business. We created a new positioning and identity, not a refresh of the old visual system.
Keep the story clear.
Simple, confident messaging connects existing stakeholders and new audiences to the same future. Capability comes through without unnecessary technical language.
Visual identity
One. Zero.
A new b.
The binary digits 1 and 0 come together as a lowercase b. A simple construction gives Beetel a distinctly digital signature, with a form that can carry from a small icon to a large brand application.
Packaging system
Different products.
One family.
The new identity gives the product range a shared presence. Consistent logo placement, colour and layout connect the packs, while product imagery and information make each offer clear.
Website & digital assets
The same brand.
On every screen.
We carried the new identity into the website and its digital assets. The mark, typography and colour system stay consistent across desktop, tablet and mobile, with clear layouts that let the product and business story lead.
Office branding & internal adoption
A new identity.
Made part of the day.
The reinvention extended into the workplace and the way the team used the brand. Office branding, stationery, internal communications and training helped turn the new direction into a shared system.
Give the team a system.
Guidelines and scalable assets make the identity consistent across everyday work, from stationery to digital communication.
Bring people into the change.
Internal communications and training explain the thinking behind the reinvention and how to put it into practice.
The brand in use
Reinvented.
Across every touchpoint.
Brand materials, workplace applications and communication carry the same digital-first identity into the everyday life of the business.
Beetel × ENG1N
