Reach the relevant learner.
Campaigns connected medical learning needs with specific courses and offers.
+4.2% sales count.
Learning,
in demand.
Different courses. Different moments of need. One connected acquisition programme for DigiNerve.
Creative and communication worked with campaign pages, SEO and performance to turn interest into a clearer next step.
The brief & the funnel
Expertise was the start.
Acquisition was the job.
Jaypee Brothers brought a publishing legacy into digital medical education. DigiNerve needed to make that expertise relevant to the learner choosing a course.
A platform message could introduce the brand. Course launches and acquisition campaigns needed something more specific: a reason to explore, an offer to consider and a page that carried the conversation forward.
We connected the work across the funnel, from communication that felt familiar to medical students to campaign pages and measurable acquisition. The programme covered multiple campaigns rather than one launch.
01In their world.
Attention
In their world.
On their radar.
Medical learning had its own language, pressures and shared moments. We used that familiarity to make course and offer communication worth noticing.
- Campaign communication
- Social creative
- Course & offer launches
02Give the learner
Consideration
Give the learner
a reason
to look closer.
Different products needed different introductions. Course creative explained the learning value. Dr. Wise communication showed a new study companion in use.
- Product communication
- Course campaigns
- Launch films
03The campaign
Decision
The campaign
continued
on the page.
A campaign click needed a relevant destination. We created landing pages around specific offers and courses, giving learners the information to take the next step.
- Campaign landing pages
- Offer communication
- Course information
04Make interest
Conversion
Make interest
easier to
act on.
Search, social and app campaigns supported acquisition across the programme. SEO helped learners discover DigiNerve, while campaign pages kept the response tied to the offer.
- Performance campaigns
- SEO & discovery
- Acquisition measurement
A connected acquisition set-up
Carry the message through.
Dedicated pages gave campaign interest a direct response route.
Learn from the response.
Account set-up and conversion tracking supported ongoing optimisation across channels.
The outcome / 2024 vs 2023
More course sales.
A wider way in.
Reported growth across the acquisition programme. Sales and app installs are separate outcomes, measured against their own prior-year baselines.
Course acquisition
SALESInterest into action.
An increase in recorded sales across paid channels.
+4.2%
Recorded sales count growth
- Paid-channel clicks
- +62.4%
- Paid-channel impressions
- +18.3%
App acquisition
APPA stronger mobile entry.
App promotion opened another route into DigiNerve.
+92.4%
App install growth
Installs measure app acquisition. They are not paid course sales or unique new learners.
Traffic & efficiency
More clicks.
Lower cost per click.
Click growth outpaced impression growth, while blended cost per click fell across the reported paid-channel mix.
Paid-channel growth
Same comparison period / 2024 vs 2023
24.7%
Lower blended cost per click
Across the reported paid-channel mix. Not a claim of lower cost per sale.
About these measures
Percentage changes are calculated from the supplied annual report, comparing 2024 with 2023. Sales refers to recorded sales counts, not revenue. App installs are a separate acquisition measure. Blended cost per click reflects the combined paid-channel mix, which changed between years. Media investment also increased, so these results do not establish lower acquisition cost or the isolated effect of any one creative. No absolute performance volumes, spend or revenue are shown.
More from the programme
A recognisable brand.
Many ways in.
A selection of original statics, with communication shaped around the course and the learner.
Original campaign artwork. Product details and offers reflect the campaigns shown, not current promotions. The reported results compare 2024 with 2023 and are not measurements of individual creatives shown.
Course by course. Campaign by campaign. A clearer route from interest to acquisition.
More campaign work
Course expertise. Different invitations.
Subject-led campaigns and seasonal offers gave learners different routes into the course catalogue. The executions below show how the idea carried across digital placements.
Original campaign presentations. Offers and programme details reflect the campaigns shown.
