Recovery / 2026 vs 2024
FUNDRAISINGMomentum rebuilt.
+89.8%
Growth in monthly donation value
2026 reported period compared with the 2024 monthly average.
2026 reported period vs 2024 / Monthly averages
+89.8%
monthly donation value.
Care, into action.
A reason to care. A clearer way to give.
Creative, campaigns and digital fundraising connecting people with the difference their contribution could make.
The brief & the funnel
People cared.
Giving needed a way in.
There was no shortage of causes asking for attention. Sightsavers needed to make its work feel personal, its impact understandable and the next step clear.
We built communication around people and possibility. Stories made the cause relatable. Campaigns gave different audiences a reason to participate, from corporate support to festive giving.
The work continued beyond the ad. Campaign pages, search and donor communication connected discovery with action, while monthly-giving campaigns introduced a way to keep contributing.
01Make the cause
Attention
Make the cause
feel close.
Festivals and familiar moments gave the message a natural place in people’s lives. The creative spoke of hope, opportunity and the part a donor could play.
- Campaign ideas & films
- Festive communication
- Social & paid creative
02Help people see
Consideration
Help people see
their part in it.
“Vision Champ” put the supporter into the story. “It Takes Two” spoke to corporate audiences. Different messages made participation relevant without losing the larger purpose.
- Audience-specific campaigns
- Corporate communication
- Impact-led storytelling
03Carry the message
Decision
Carry the message
all the way through.
Campaign landing pages gave the story a focused destination. Search and remarketing met people with an existing interest. Donor email carried the conversation beyond the first visit.
- Campaign landing pages
- Search & remarketing
- Donor email journeys
A connected journeyThe same promise.
The same promise.
A clear next step.
Keep the campaign, the page and the response working together.
04Give once.
Conversion
Give once.
See a reason
to keep giving.
The monthly-giving campaign reframed contribution as an ongoing investment in possibility. Film, social, remarketing and donor email gave that idea a consistent expression.
- Monthly-giving campaigns
- Donation-focused communication
- Donor re-engagement
The outcome / Reported monthly averages
Giving regained
its momentum.
The reported monthly donation value recovered from the 2024 low and moved above the 2022 baseline. Each comparison uses monthly averages rather than unequal annual totals.
Baseline / 2026 vs 2022
FUNDRAISINGBeyond the starting point.
+12.6%
Growth in monthly donation value
2026 reported period compared with the 2022 monthly average.
The recovery, in context
A stronger
monthly average.
Percentage change against the same 2024 baseline. Bars share one scale.
About these measures
Calculated from the supplied 2022–2026 report. Monthly averages use twelve months for 2022–2025 and nine reported months for 2026. Donation value uses the revenue measure in the report. It is not donation count, donor growth or an impact measure. Media investment increased during the recovery, so revenue growth does not establish improved acquisition efficiency or the isolated effect of any campaign. No absolute revenue, spend or donation totals are shown.
Selected communication
Different invitations.
A shared purpose.
Festive giving, donor communication and public awareness each had a different job within the wider programme.
Make the cause personal. Make giving clear. Give people a reason to stay involved.
More campaign work
Giving is one part of the story.
Alongside donor campaigns, Sightsavers needed to reach the professionals helping deliver eye care. These campaigns addressed two different actions: giving regularly and joining the fellowship programme.
Original campaign presentations. Offers and programme details reflect the campaigns shown.
