Their whole world.
A brand of its own.
Brand Identity Systems development project for The Pet Dimension.
A world to imagine.
Every detail to build.
Naming, positioning, identity, product names,
packaging, photography and website.
Brand name
A dimension for
just the two of you.
To a pet, their human is their whole world. We named the brand for that bond: a plane of love, trust and companionship shared by a pet and their person.
PetTheir person
One shared world.
The Pet Dimension.
A name that makes the relationship the centre of the brand. Everyday bowls, toys and beds become small ways of showing a much bigger love.
Positioning & brand language
Out of the world
pet lifestyle.
A pet lifestyle brand for people who love their pets. Playful, imaginative and full of affection, bringing a sense of wonder to the everyday rituals of caring for them.
Identity system
Your own planet.
With the two of you in it.
A planet and its ring turn the name into a recognisable mark. The orbit gives the bond a visual form; the space theme gives the brand a world to explore.
A mark to belong to.
The planet stays recognisable across products, packaging and fabric.
A world with character.
Deep blue, warm peach, orbital shapes and adventurous pets carry the idea through the work.
Product naming
Names with
a little pet personality.
The language follows the things pets do: chomp, sploot, tug and play. Product names make the range feel familiar, affectionate and easy to remember.
Chompers
Bowls and feeding.
A name with an appetite.
Splooters
Beds and lounging.
A name that feels at home.
Tuggy
A rope toy.
The game is in the name.
Brand application
The same world.
At every encounter.
The identity carries through e-commerce packaging, stationery and product communication. A consistent planet mark, with room for each product to show its own character.
Website design & development
A whole world.
Ready to explore.
We designed and developed the website, bringing the brand’s space theme, playful language and product range into one shopping experience.
The Pet Dimensionthepetdimension.com
Product photography
A world of little things.
A whole lot of love.
The products, in everyday life: a comfortable place to rest, a favourite thing to play with, a bowl waiting for dinner. Photography and product communication carry the same affectionate point of view.
The Pet Dimension × ENG1N
