Energy in the expression.
Purple, vivid colour and bold compositions give the brand its youthful attitude.
Good game.
A mark of its own.
Visual identity and brand applications for Zaggle, a gaming accessory brand.
Gaming energy.
A clear signature.
A brand that belongs in gaming culture.
A mark that belongs on the gear.
The brand idea
Two Gs.
One night owl.
GG means “Good Game”. We brought the two letters together to create a night owl: a character with the energy of gaming culture, built for a Gen Z accessory brand.
GG
Good Game.
A familiar expression, made into a distinctive identity.
Visual identity
Recognisable.
Even without the name.
The owl combines the two Gs into one compact mark. It was designed to fit, reproduce easily and remain identifiable without the wordmark, whether on an accessory, a package or a small brand detail.
Clarity in the form.
The mark carries the character. The wordmark carries the name. They work together, and independently.
Brand applications
From the screen.
To the setup.
The identity carries across the accessory range and its packaging. The owl gives the gear a shared signature; the larger brand world brings the energy into communication.
The brand world
Small mark.
Strong presence.
Product applications, packaging and collateral show how the same identity can move between a subtle detail and a bold expression.
Zaggle × ENG1N
