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GroMo

An opportunity.
In everyday language.

Zindagi Mein GroMo made an unfamiliar financial-distribution app easier to understand.

The ambition: Explain the partner opportunity
The audience: Prospective and existing GroMo partners
Our scope: Brand campaign / Social content

The partner-opportunity filmIntroducing the range of financial products and the GroMo partner role.

The brief

Before the download.
Understand the opportunity.

The model needed explanation before an unfamiliar app could earn attention and trust.

The campaign idea

An everyday possibility.
A clearer partner journey.

A memorable campaign phrase and familiar situations brought the earning opportunity into everyday conversation. Social content explained the model without promising income.

01

Notice

Make the opportunity memorable.

Two awareness executions used familiar metaphors to frame the idea of growth.

GroMo awareness creative with a tree and the line about growing in life — Awareness creative / Growth.

GroMo awareness creative with a chest and the line about settling for less — Awareness creative / Potential.

02

Understand

Explain what being a partner means.

The short films connect free time, personal skills and everyday aspirations with the partner proposition.

Free time, another possibilityThe opportunity in an everyday situation.

Skills, network and knowledgeA short explanation of the partner model.

Everyday aspirationsThe campaign idea connected with familiar wants.

Product range and entry-point creatives gave the broader idea more detail.

GroMo creative showing the financial-product brands available in the partner programme — Partner communication / The product range.

Partner communication / An entry-point message.

03

Engage

Help partners put it into practice.

Communication tools and support messages extended the work beyond first-time awareness.

GroMo creative introducing personalised content for customer conversations — Partner enablement / Personalised communication.

GroMo support creative with a phone-chat interface — Partner enablement / Support access.

04

Explore

Give referrals their own story.

A complete six-part sequence moves from the invitation to practical ways of sharing and the campaign offer.

GroMo referral sequence: Introduce the referral idea — 01 / Introduce the referral idea.

GroMo referral sequence: Identify people to refer — 02 / Identify people to refer.

GroMo referral sequence: Start with existing contacts — 03 / Start with existing contacts.

GroMo referral sequence: Share through WhatsApp — 04 / Share through WhatsApp.

GroMo referral sequence: Use the referral tools — 05 / Use the referral tools.

GroMo referral sequence: Explain the original referral offer — 06 / Explain the original referral offer.