itel TV
Magic.
In every home.
Extending a familiar brand promise into the launch of a television category.
The brief
A familiar promise.
A new place to experience it.
“itel hai to life magical” became “Magic in Every Home” for the television range. The launch connected product development, pre-launch content, film, social and a category website.
The campaign idea
From a hint of magic
to a television in view.
Anticipate
Make the reveal worth waiting for.
Pre-launch films and social content built a reason to notice the new category.
Reveal
Give the product its moment.
3D product work and the launch film brought the range into view.
Understand
Translate features into everyday life.
Feature-led social videos connected the television with recognisable viewing moments.
Explore
Keep the launch connected.
The website and sustaining content gave the category a continuing destination.
03 / Reported outcomes
The work in view.
The response in numbers.
- Content engagement
- 2M+
- Website visits
- 250K+
- Video views
- 5M+
- Brand impressions
- 15M+
TV-launch snapshot
TV-launch snapshot
TV-launch snapshot
TV-launch snapshot
TV-category launch figures from slides 89–100 only. Phone campaigns, AMS ROI and new-to-brand sales from later slides are excluded. Engagement, views and impressions are different measures.
