01 / Campaign film
The Octopus parody
A detailed parody of Nothing’s film, featuring Boring 2, a fictional phone we designed as a take on Nothing 2. The octopus grips Boring 2 but runs away from POVA.
POVA 5 Pro
Everything’s here.
There’s Nothing there.
A rapid-response campaign to Nothing’s message. The work opened with an Octopus parody, followed by two TVCs and social films.
01 / Campaign films
The campaign
films.
The Octopus parody, followed by the two campaign films and product-led films.
05 campaign filmsSocial films and statics
02 / Campaign film
The police station film
03 / Campaign film
The court film
04 / Product film
3D product film
05 / Social film
POVA vs Nothing
The brief
The brief:
Respond to Nothing.
The brief was to respond to Nothing’s message with a full campaign. It wasn’t pre-planned, and there was limited time to develop the response. We moved quickly, beginning with the Octopus parody and following it with two TVCs and social films.
The campaign idea
From an official reply
to a conversation of its own.
Spark
Recognise the opening.
The competitor response gave people a familiar comparison to talk about.
Idea
Turn the name into the line.
“Everything’s here. There’s Nothing there.” expressed a confident, playful point of view.
Film
Make the features the punchline.
Situational comedy, visual product contrast and parody created different angles on the same idea.
Conversation
Give audiences something to pass on.
The films extended the exchange through entertainment rather than a specification argument.
04 / Reported outcomes
The idea travelled.
The conversation continued.
- Video views
- 50L+
- Twitter trend
- Organic
Across YouTube and Meta
Reported #POVAvsNothing trend
Campaign-reported results across YouTube and Meta. Views do not represent sales, unique reach or conversions. Trend rank and duration are not specified.
