Website design / Case study
All website case studiesJaypee Brothers / Website design
Medical publishing.
Easier to explore.
Website design for Jaypee Brothers, bringing books, authors and publishing information into a consistent browsing experience. The layouts connect the catalogue with the details readers need before choosing a book.
BOOKS.Explore the website
01 / The challenge
Books, authors, specialties.
Clear routes into the catalogue.
Readers may arrive with a book in mind, an author to follow or a subject to explore. The design gives those starting points a place within the same publishing website.
The thinking
Support discovery.
Keep the book in focus.
Author profiles and book listings provide different routes into the range. Product information then has a consistent place alongside the cover and purchase options.
White space, restrained purple accents and repeatable page patterns connect the catalogue, account screens and practical information.
02 / The website
Find a title.
Meet its author.
Explore the detail.
The homepage introduces featured publications. Author pages, subject-led listings and book information extend that introduction, with account and delivery information available in supporting screens.
Browse by
book or author.
Catalogue and author screens offer more than one way into the publishing range.
Let the books
do the talking.
Book covers, publication information and author portraits lead the pages within a consistent interface.
Make practical
information visible.
Delivery, returns and account screens support the wider browsing experience.
03 / The mobile experience
The catalogue.
Across different screens.
The mobile layouts carry book browsing, author information and account access into a vertical format, using the same visual language as the desktop pages.
Publishing expertise.
A clearer digital catalogue.
A website design connecting the books and their authors with the information readers need to explore the range.
