Website design / Case study
← All case studiesMW Closet / Website design
Car culture.
Not a catalogue.
An editorial storefront for an automotive lifestyle brand. The point of view comes first. The products belong to that world.
WHAT.
DRIVES YOU.↗Visit MW Closet
01 / The direction
Wear what
drives you.
The website carries the brand’s love of motoring into its opening story and collection presentation. Photography, product names and editorial composition work together rather than treating the clothes as an isolated catalogue.
The thinking
From culture
to collection.
The opening introduces the world of MW Closet, then gives the collections room to be discovered.
The visual hierarchy keeps the brand and the products in the same conversation.
02 / The website
The world first.
The collection within.
Cars, clothing and character share the same frame. The homepage sets that world in motion, then carries its visual language through the collection, the material and the product detail.
Lead with
the point of view.
Motoring imagery and editorial photography give the collection its setting.
Give each piece
its character.
Collection names, styling and product presentation carry that world into the clothes.
Bring the product
closer.
Material, fit and product information sit alongside the story, with purchase details within reach.
03 / The mobile experience
Same point of view.
Every screen.
The automotive imagery, collection stories and product information carry through to mobile. A smaller canvas, with the same MW Closet character.
From culture
to collection.
A storefront where the point of view and the products belong to the same world.
