Molife

Life.
On the move.

A mobile-accessory brand reframed around connectivity, power and entertainment.

The ambition: Broaden the brand beyond power
The audience: Smart accessory buyers and trade partners
Our scope: Positioning / Brand relaunch / Films

The brief

More than power.
More room for the brand.

The relaunch gave “More Life” a broader expression: connectivity, power and entertainment. “Life on the Move” created a platform that could carry smart accessories and audio products as well as the existing power offer.

The campaign idea

From a category association
to a wider way of living.

Reframe

Broaden the point of view.

The positioning brought connectivity, power and entertainment together.

Express

Give it a life in motion.

Lifestyle films showed Grenade and Switch in use, bringing the relaunch platform into everyday product stories.

Lifestyle Films covering the features of the product – BT Speaker ‘Grenade’

Lifestyle Film covering the features of the product – BT Neckband ‘Switch’

Demonstrate

Put the product in the moment.

Lifestyle and 3D product films gave Grenade, Switch, Rave and Groove their own expression.

3D Product Film for Molife BT Headphone ‘Rave’

Equip

Carry the story into trade.

Brochures, posters, point-of-sale and presentations supported the wider portfolio.

Life.
On the move.

More than power.
More room for the brand.

From a category association
to a wider way of living.

Broaden the point of view.

Give it a life in motion.

Put the product in the moment.

Carry the story into trade.

Bring it
to the crew.

Thanks for
bringing it to us.

More than power.More room for the brand.

From a category associationto a wider way of living.

Broaden the point of view.

Give it a life in motion.

Put the product in the moment.

Carry the story into trade.

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More than power.
More room for the brand.

From a category association
to a wider way of living.