Oyster Bath Solutions
Find your Oyster.
Find your own space.
Turning a bathroom-product range into a more personal reason to consider it.
The brief
Products were the means.
Personal space was the idea.
“Find Your Oyster” positioned the bathroom as a place to step away from the pace of life. The campaign connected that feeling with products ranging from steam rooms to jacuzzis, supported by product-specific communication.
The campaign idea
From a space to imagine
to a product to explore.
01
Imagine
Start with the space people want.
The campaign expressed bathrooms as a personal retreat.
02
Discover
Give the range a clear role.
Social films and information posts introduced individual products and experiences.
03
Explore
Make a particular product tangible.
Mood Touch and Oxyjet had product-specific landing experiences.
04
Consider
Supply useful detail.
Product films and brochures carried the range into a closer conversation.
